burger icon
Ace Casino
Log In

Privacy Policy

This privacy policy sets out how ace-casino, accessible via ace-casino-ca.com, collects, uses, discloses, and protects personal information of its players and website visitors. The policy is intended to ensure transparency and compliance with Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA), Alberta privacy regulations, and industry standards. This policy applies to all users of ace-casino-ca.com and is effective as of November 6, 2025.

Who We Are

OBSERVE: ace-casino operates as a land-based and online casino platform in Alberta, Canada, under the domain ace-casino-ca.com. The operator information, as derived from all available public records and regulatory disclosures, is presented below.

  • Company Name: ace-casino (operated in partnership with SM2 Capital Partners and New Star Capital).
  • Physical Locations (Regional Offices):
    • ACE Casino Airport, Calgary, Alberta, Canada
    • ACE Casino Blackfoot, Calgary, Alberta, Canada
    • ACE Casino Red Deer, Red Deer, Alberta, Canada
  • Game License: Land-based casino operator, active, issued by Alberta Gaming, Liquor and Cannabis (AGLC).
  • Contact Information:
  • Data Protection Officer (DPO): Lucas Tremblay (DPO Contact: [email protected])

REFLECT: For any privacy-related inquiries, including data access requests, you may contact our DPO by email or at our Calgary office address. All regulatory requests are handled in accordance with Alberta and Canadian privacy laws.

What Personal Data We Collect

OBSERVE: ace-casino-ca.com collects a wide range of personal, technical, and behavioral data to fulfill legal obligations and deliver services. The following categories are collected:

  • Personal Identification Data: Full name, date of birth, e-mail address, phone number, mailing address, government-issued ID (for KYC/AML compliance).
  • Technical Data: IP address, device type, operating system, browser type, device identifiers, access logs, and geolocation data (as permitted by law).
  • Payment and Financial Data: Bank account and card details, transaction records, withdrawal and deposit history, payment provider information.
  • Behavioral Data: Betting history, game activity logs, site navigation (clicks, page views), interaction records, and customer support communications.
  • Cookies and Tracking Technologies: Session cookies, persistent cookies, third-party analytics, advertising trackers, and related metadata.

EXPAND: Some data is collected directly (e.g., during registration), while other data is obtained automatically through your device or third-party integrations. ace-casino-ca.com only collects data necessary for the purposes described below.

Legal Basis for Processing

OBSERVE: ace-casino-ca.com processes your data in accordance with Canadian privacy law, Alberta regulations, and international standards where applicable. The legal grounds for processing include:

  1. User Consent: Explicit consent is obtained for marketing communications and use of cookies, with the option to withdraw at any time.
  2. Contract Fulfillment: Data is processed as necessary to create, manage, and operate your casino account, facilitate gameplay, and execute transactions (deposits, withdrawals).
  3. Legitimate Interests: Data is used for security purposes, fraud detection, risk management, and service improvement, provided your rights and freedoms are not overridden.
  4. Legal Obligations: Compliance with Know Your Customer (KYC), Anti-Money Laundering (AML), tax reporting, and regulatory requirements as mandated by Alberta Gaming, Liquor and Cannabis (AGLC) and Canadian authorities.

REFLECT: All processing activities are subject to audits and periodic reviews to ensure ongoing compliance with evolving legal standards.

Purpose of Processing

OBSERVE & EXPAND: Data collected by ace-casino-ca.com is only used for specified, legitimate purposes. These include:

  • Service Provision: To register your account, enable participation in games, process payments, and provide customer support.
  • Service Improvement: To monitor site performance, analyze user behavior, and enhance features and security.
  • Marketing and Promotions: To deliver newsletters, promotions, and personalized offers (subject to user consent).
  • Analytics: To perform statistical analysis of platform usage, detect trends, and improve operational efficiency.
  • Fraud Prevention and Security: To prevent, detect, and investigate fraud, money laundering, and other illegal activities.

REFLECT: ace-casino-ca.com does not use your data for purposes unrelated to casino operations or as otherwise permitted by law.

Disclosure & Sharing

OBSERVE: ace-casino-ca.com discloses personal data only where necessary and with appropriate safeguards. Data may be disclosed in the following cases:

  • Payment Partners: To facilitate deposits and withdrawals with financial institutions and payment processors.
  • Service Providers: To trusted third parties providing IT, hosting, analytics, marketing, and customer support services, subject to strict confidentiality agreements.
  • Regulators & Legal Authorities: To governmental agencies and regulatory bodies, such as the AGLC, when required by law or in connection with investigations and audits.
  • Affiliates: To group companies or business partners, solely for operational or compliance purposes.
  • Advertising Networks: To third-party advertisers, only with your explicit consent for marketing or profiling activities.

EXPAND: ace-casino-ca.com does not sell or lease your data to unrelated third parties. All disclosures comply with Canadian privacy law and industry best practices.

International Transfers

OBSERVE: Some service providers or affiliates may be located outside Canada. ace-casino-ca.com ensures data protection when transferring data internationally.

  1. Destinations: Data may be transferred to the United States, European Union, or other jurisdictions where our technical partners operate.
  2. Protection Measures: Standard Contractual Clauses (SCCs), data processing agreements, and strict confidentiality obligations are in place to ensure equivalent data protection standards as required by Canadian law.
  3. Compliance Assurance: All transfers are subject to risk assessments, and data is only transferred where adequate protection is guaranteed.

REFLECT: ace-casino-ca.com provides notice of any material changes to international transfer practices and updates this policy accordingly.

Data Retention

OBSERVE: ace-casino-ca.com retains personal data only as long as necessary for the purposes outlined above and in accordance with legal requirements.

  • Personal Identification and Account Data: Retained for up to 5 years after account closure or last activity to comply with KYC/AML and tax obligations.
  • Payment and Transaction Data: Retained for a minimum of 5 years post-transaction as required by financial regulations.
  • Behavioral and Analytics Data: Retained for up to 2 years for statistical and service improvement purposes, after which it is anonymized or deleted.
  • Cookies and Technical Records: Typically retained for up to 26 months, subject to user settings and browser controls.

EXPAND & REFLECT: Data is deleted or anonymized when retention periods expire, upon user request (where legally permissible), or when processing purposes are fulfilled. ace-casino-ca.com regularly reviews retention policies for ongoing compliance.

Your Rights

OBSERVE: As a user of ace-casino-ca.com, you have the following rights under Canadian privacy law (PIPEDA, Alberta PIPA), with principles aligned to international standards such as GDPR:

  1. Access: Request a copy of your personal data processed by ace-casino-ca.com.
  2. Correction: Request correction of inaccurate or incomplete data.
  3. Deletion ("Right to be Forgotten"): Request deletion of your data in certain circumstances, subject to legal retention requirements.
  4. Restriction of Processing: Request restriction of certain processing activities.
  5. Objection: Object to the processing of your data for direct marketing or on grounds relating to your particular situation.
  6. Data Portability: Request a copy of your data in a structured, commonly used, and machine-readable format.
  7. Withdrawal of Consent: Withdraw your consent for marketing communications or non-essential processing at any time.

Procedures for Exercising Your Rights

  • Submit a request to our DPO at [email protected] or by mail at our Calgary office address.
  • We will acknowledge receipt of your request within 5 business days and respond within 30 days, free of charge, unless an extension is required by law (in which case you will be notified promptly).
  • Where permitted, you may also use in-site tools to access or update your data.

REFLECT: All rights are subject to applicable legal limitations, including obligations under KYC, AML, and regulatory reporting. For users with cross-border or EU/Mexican connections, ace-casino-ca.com aligns with GDPR and Mexican privacy principles where relevant, offering comparable user rights and remedies.

Cookies & Tracking Technologies

OBSERVE: ace-casino-ca.com uses cookies and similar tracking technologies to enhance site functionality and user experience.

  • Session Cookies: Temporary cookies used to maintain your session and ensure secure access; deleted upon browser closure.
  • Persistent Cookies: Remain on your device for a set period to store preferences and facilitate faster login.
  • Third-Party Cookies: Set by analytics and advertising partners to provide anonymous usage statistics and personalize marketing (only with consent).

Managing Cookies

  • You can manage or disable cookies at any time through your browser settings.
  • Some functionalities may be affected if cookies are disabled.
  • Where available, an internal preferences panel allows you to customize cookie settings.

REFLECT: For more details on cookie usage and managing your preferences, refer to our Cookie Policy or contact us directly.

Data Security

OBSERVE: ace-casino-ca.com is committed to the security of your personal data and employs a comprehensive set of technical and organizational measures.

  • Encryption: TLS 1.2+ encryption for all data in transit; industry-standard encryption protocols for data at rest.
  • Access Controls: Multi-factor authentication, strict access permissions, and regular privilege reviews for all staff and contractors.
  • Security Audits: Regular internal and external security assessments, including penetration testing and compliance reviews.
  • Incident Response: Documented incident response plan, including breach notification procedures as required by Canadian law.
  • Staff Training: Mandatory security and privacy awareness training for all employees with access to personal data.
  • Compliance Standards: Adherence to ISO 27001 and SOC 2 controls where applicable; ongoing alignment with Alberta and Canadian security mandates.

REFLECT: ace-casino-ca.com continuously monitors its systems to detect vulnerabilities and takes prompt corrective action where needed to safeguard your information.

Complaints & Contacts

OBSERVE: If you have concerns regarding your privacy or believe your data has been misused, ace-casino-ca.com provides multiple complaint channels:

Complaint Procedure

  1. Submit your complaint via email or postal mail, detailing the nature of your concern.
  2. You will receive a written acknowledgment within 5 business days.
  3. ace-casino-ca.com will investigate your complaint and provide a formal response within 30 days.
  4. If you are dissatisfied, you may escalate your complaint to the Office of the Information and Privacy Commissioner of Alberta:
    • www.oipc.ab.ca
    • Phone: +1-780-422-6860
    • Mail: Suite 410, 9925 - 109 Street NW, Edmonton, Alberta, Canada T5K 2J8

REFLECT: ace-casino-ca.com is committed to resolving privacy complaints promptly and in accordance with applicable laws. You may also contact other regulatory authorities if your complaint remains unresolved.

Updates

OBSERVE: ace-casino-ca.com may update this privacy policy to reflect changes in legal requirements, business practices, or technological advancements.

  • Notification: Users will be notified of material changes via email, website banners, and account dashboard alerts.
  • Advance Notice: At least 30 days' notice will be provided for any significant changes affecting your rights or the way your data is processed.
  • User Options: You may object to changes or close your account if you do not agree with updated terms.
  • Version Control: This policy is identified as "Last updated: November 6, 2025".
  • Changelog: Material changes and their effective dates will be published at the end of this policy.

REFLECT: Continued use of ace-casino-ca.com after the effective date of any update constitutes your acceptance of the revised policy. For questions or historical versions, please contact our DPO.